Flipkart vs Amazon: Who’s Winning the Indian Consumer in 2025?
By Abhijit Jana| MBA in Marketing & Finance | E-commerce Executive | JRF Aspirant 📊 The Battle of the Giants: Indian E-commerce in 2025 India’s digital bazaar has evolved into one of the most competitive e-commerce ecosystems in the world. At the center of this battlefield are two titans: Amazon India and Flipkart (backed by Walmart). The 2025 landscape is revealing a more nuanced picture than just GMV numbers or app downloads. The real question is: > Who's actually winning the Indian consumer? Spoiler: It’s not just about who’s selling more — it’s about who’s understanding India better. 📦 Market Share Snapshot – 2025 According to RedSeer and Kantar reports: 📈 Flipkart Group (including Myntra, Shopsy): ~48% market share 📉 Amazon India: ~32% market share 🚀 New challengers: Reliance’s JioMart + Tata Neu + Meesho (stealing Tier II/III audiences) 🧠Who’s Winning on Consumer Understanding? 🔹 Flipkart’s Strength: Bharat-first Approach Flipkart has been investing big in: Reg...